How to calculate Statistical Significance when running experiments using 3rd party tools in Adobe…Context: In order to scale our experimentation activity at iTech Media, we’ve recently adopted a new set of tools: this includes Adobe…Jan 12, 20211Jan 12, 20211
A comprehensive R Script to analyse and reduce uncertainty in A/B testingIn 3+ years experience running experiments, I’ve noticed that being strictly rigorous when it gets to test analysis is hard… Pressure…Dec 16, 20191Dec 16, 20191
